GENERIC®

so here is a list i have compiled of registered product names that are used in place of the generic product they represent:
Jell-O
Q-Tips
Kleenex
Tylenol
Alka-Selzer
Coke
Ziploc
Saran Wrap
Tupperware
Crock-Pot
Zippo
Sharpie
Post-it
Scotch tape
Chap-Stik
Vaseline
Brillo Pad
Windex

and a few new ones:
iPod
TiVo